Pure Decor. The beauty of efficiency.

Pure Decor is designed to deliver shelf-ready impact, combining high strength and low weight. It’s a two-ply coated white top kraft liner made entirely from fresh fiber, suited for high-quality pre- and post-print flexo as well as digital print applications. A light coating provides a bright, high-quality print surface for sharp graphics and vibrant colors.  
 
The robust construction minimizes the risk of bulging, folding cracks and washboarding throughout converting, handling and transport. This makes it a versatile liner for displays, shelf-ready packaging and premium goods – including food applications with high safety requirements.

 

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Quick Facts

  • Designed for high-quality pre- and post-print flexo as well as digital print
  • Delivers strong shelf impact with excellent image reproduction
  • High strength and bulk enable material-saving potential
  • Multi-ply construction helps reduce washboarding in post-print applications

Grammages (g/m2) | 120, 145, 160 and 175
Production certifications | ISO 9001, ISO 14001, ISO 50001 and FSSC 22000
Approvals | Produced in compliance with FDA and BfR packaging norms

Typical applications

Fruit and vegetables 
Processed and fresh food 
Beverages 
Consumer electronics 
Industrial packaging 

How Pure Decor is made

This coated white top kraft liner is built as a two-ply construction. The bottom layer of unbleached kraft pulp provides strength, while the top layer of bleached kraft pulp ensures stability and stiffness. A light coating on the top surface creates a smooth, bright print surface for sharp graphics and vibrant colors.

inspiration

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