Our brand
The Billerud brand plays a crucial role in strengthening the relevance of our company and offering, setting Billerud apart from our peers, and creating value for customers and society. We work actively to clarify and strengthen the brand with these and other stakeholders.
We utilize Billerud as both our corporate and commercial brand. The Billerud brand is always the primary sender in corporate communications as well as marketing communications, where it acts as an endorser in product marketing. This approach ensures that all parts of our organization operate under the same brand, ensuring efficiency and consistency through the sharing of core assets like brand identity and strategic messaging.
Here's why we choose to operate under one brand:
- To build one strong, coherent and clear brand towards customers and other stakeholders.
- To facilitate efficient brand management across the business.
- To create synergies across different business and communication contexts.
Our brand strategy and communication aim to manifest and strengthen Billerud’s position as a world-leading company in sustainable and high performance paper and packaging materials.
See also
