Our way forward

Where to play

Billerud focuses on making high performance packaging materials that can be used for the most demanding applications. We operate both regionally and globally. We prioritize markets and segments where we have strong positions, and where our products are of greatest benefits.

Safety first

Billerud always puts the safety of employees and contractors first, aiming for zero injuries. We choose to be safe every day.

Commitment to graphic paper as we evolve

In North America, we lead in graphic and label papers, and we are committed to continue to supply these products. In parallel, we are expanding our offering with paperboard packaging materials through product development and investments in our manufacturing assets in the US. We will thereby improve our future product mix.

Strengthen performance through existing assets

In Europe, we strive to enhance our performance through the existing manufacturing assets. We focus on maintaining our strong position in liquid packaging board, growing in cartonboard and coated liner, and optimizing value in fluting and in attractive, premium paper applications such as industrial bags and medical packaging. We also drive efficiency throughout the business, not least competitively efficient sourcing.

Performance culture

We aim to foster a stronger performance culture focused on results and accountability.

Sustainability embedded in everything we do

Sustainability is at the core of Billerud and we are working towards a low carbon future. Our customers can reduce their climate impact by replacing fossil-based materials with our materials. We are continuously reducing our own carbon dioxide emissions and continue to keep all aspects of sustainability high on the agenda.

See also: Our business model and financial targets