Strategy for sustainable and profitable growth

Our overall objective is to make high performance packaging materials for a low-carbon society. Supported by market trends and our strategic choices, we are well positioned for profitable growth.

Our long-term strategy focuses on attractive markets with good growth opportunities and product segments where we are in a strong position to compete. The strategy is implemented in the regions Europe and North America, according to our clear operating model.

In the coming years, we will put emphasis on enhancing efficiency and releasing potential throughout our operations. In terms of future capacity investments, we will prioritize board over paper, which is well aligned with market trends and our competitive advantages Paperboard production in North America is our most important profitable growth opportunity for the next decade.

Our foremost priority remains to be the health and safety of our employees. We are continuously working on safety training and behaviors to reduce the injury rate.

See also: Our business model



We make high performance packaging materials for a low-carbon society.

Main goals

Safety first. Zero lost time injuries.

Deliver sustainable profitable growth. Europe as locomotive and North America as future growth engine.

Core values

Place the Customer in the Center

Dare to Innovate

Lead the Change

Care for Each Other


Areas strategically vital for our future competitiveness

Safety first

Safe working environment • Stable and efficient production

Climate impact

Minimize CO2e emissions • Renewable alternatives instead of fossil resources

Materials of the future

Sustainable products • Circularity

See also

Read more about our strategy in the latest annual and sustainability report.
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