Unpack the future of e-commerce #2 – Summer 2021

We unpack the future bit by bit in a series of webinars. Now it´s time for part 2. By sharing expert knowledge and discussing customer experience and sustainability, we inspire you to take your mailer bag design to the next level. Questions are always welcome.

How to identify your ideal e-com packaging solution

More and more brand owners and retailers are considering paper for their flexible mailers. Listen to Valdemar to make the right choices and reinforce that your paper mailers perform well during filling and transit.


Why is transport packaging more important in e-commerce?

Consumers care about e-com packaging, and brands are aware of this. The unboxing experience is often their first tangible contact with the brand and the purchased products and thus is an essential part of the overall buying experience for many consumers. With e-com packaging, consumers are also responsible for recycling the packaging, while in traditional brick-and-mortar sales the transport packaging is hidden behind the store and is never even seen by the final customer.

What are the key issues to investigate when considering e-com paper mailers?

Besides the obvious sustainability and consumer experience, e-com packaging needs to function well during filling and transit. Having efficient packaging that works well during order fulfillment is key. Efficiency is essential not only to be cost-effective, but also because consumers expect more-or-less instant deliveries – having an efficient DC that can ship out parcels quickly even during peak seasons is vital.

How much experience does Billerud have in e-com paper mailers?

BillerudKorsnäs started looking at e-com paper mailing bags around four years ago. In those early days of our e-com work, we conducted several value-chain studies, following parcels all the way from DC’s to the final customer, and then, to simulate returns, back to the DC’s again. It turned out that handling of the e-com packages in many cases was rough and challenging. Thus the paper mailers need to be very strong to ensure low breakage levels and good performance.

Working together to develop your e-com packaging

When you want to identify the ideal packaging solution for your unique requirements and machines, you need to consider many aspects. In this webinar Johannes will discuss some of these aspects and how we use testing and prototyping to ensure well-performing e-com packaging, live from our Packaging Development Center.


What is the right material for a specific e-com packaging solution?

Different materials offer different properties such as strength performance, environmental performance, efficiency in converting processes, etc. For instance, paper mailers need to be strong to avoid breakage and to survive rough handling in an e-commerce value chain. Together with you we take a closer look at your processes and packaging solutions. Based on this analysis, will we identify the right material and performance parameters for your e-commerce packaging.

What is the right size and dimensions for an e-com mailer bag?

From years of experience developing and testing different types of packaging solutions in our laboratory, we know that the size of the packaging in correlation with its contents is essential when it comes to packaging performance. The right dimensioning of a package and hence the degree of filling is the key to a carefree distribution chain. Another positive side effect is that you will ship less air in your package. The right-sized package will take less space during transport and will consume less material. This will create both environmental and economical benefits for your business.

What is the right design or packaging type for a specific application?

When it comes to design, you might be working with different solutions – from premade bags to automated bagging and fully automated processes. Different markets have different prerequisites when it comes to machine availability, packaging processes, and consumer demands. From our collaborations with the major machine manufacturers and key converters in the industry, we know about the possibilities and limitations in the different markets and with different machine designs. At our lab or in collaboration with our partners, we will be able to simulate, prototype, and test all of the viable variations for your business case. Through this we can identify the ideal paper solution for your products and can support you in switching from plastic to paper.

At your service, adding value

Smarter Packaging Services

Our Pack Lab can help you create new paper packaging products such as carrier and bags for dry foods for your customers, or improve their current solutions, giving you sustainable and profitable business relationships.

  • Packaging innovation
  • Packaging optimisation
  • Education & Workshops
Learn more

Supply Chain Services

In order to secure a seamless supply for process efficiency we have dedicated customer service specialists that answer your calls without delay.

  • Order confirmation
  • Deviation reporting
  • On-time in full tracking

Technical Services

Our technical expertise is close at hand to ensure that the material we deliver to you run as smoothly and efficiently as possible. Use our knowledge and experience to your advantage.

  • Proactive consultation
  • Workshops and training
  • Expert on-site support



The natural choice for online retail. Durable and resilient paper for online retail mailing bags.
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Fight climate change with paper mailing bags

Bags made of Xpression E-com paper reduce carbon dioxide (CO2) in the atmosphere over a life cycle, while plastic bags add CO2, according to the