How important is whiskey packaging?

Mattias Klasson, an avid whisky collector, shows his extensive collection and we find out why packaging is so important.

Whisky. Not everyone’s cup of tea, but for some, a drink worth collecting. The bottle may be the primary packaging, but the cartonboard that acts as the secondary packaging plays a significant role in the value of the whisky. Mattias Klasson, a whisky collector about his extensive collection. We find out why the packaging needs to be protective, well designed and ideally unique to complement the cost of the whisky.

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The packaging is important to the value of the whisky
Mattias Klasson

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