• Consumer & Luxury
  • Video

Giving consumers what they want

You’ve got to know people’s opinions, to change their behaviours. Learn more about consumer views on packaging sustainability.

70% of the overall impact of a product is determined in the design phase. So, if design is crucial for packaging sustainability, where do consumers fit in?

Sebastian Tarkowski, innovation catalyst at the agency Grow, discusses the role design has in packaging sustainability.

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