8 Apr 2024, 15:05 CET

Driving sustainability and recycling in fiber-based packaging with 4evergreen

In 2019, as discussions around the impact of the Single-Use Plastics Directive (SUPD) gained momentum, Billerud participated in workshops organized by Cepi. It became evident that addressing the challenges of sustainable packaging required a collaborative platform. Thus, 4evergreen was born—an alliance with a clear goal: to increase the recycling rate of fiber-based packaging to 90% by 2030.

“It's a collective effort, not only within Billerud, but also with like-minded partners worldwide, supporting the transition to a low-carbon society. We are proud to be part of alliances like 4evergreen, driving sustainability in fiber-based packaging”, says Ulrika Wedberg, EVP Sustainability & Public Affairs.

What is 4evergreen?

Formed in 2020, 4evergreen aims to boost fiber-based packaging's role in a circular economy. Starting with 45 companies, it has now grown to over 110 members from the entire value chain, including research institutes. 4evergreen set a bold goal: to increase the recycling rate of fiber-based packaging to 90% by 2030.

What is Cepi?

Cepi is an organization dedicated to securing the competitiveness of the pulp and paper industries with EU policymakers. They represent the paper industry to EU institutions and stakeholders in Brussels. Additionally, they aim to enhance the image and visibility of the paper manufacturing industry and other related sectors. Cepi also strives to serve as an example of how competitiveness and sustainability can coexist.

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