Creating a good night’s sleep by removing plastic

The shift is here

The transition from plastic to paper is accelerating, driven by changing consumer expectations and stricter regulations. Many brands are under pressure to rethink their packaging strategies, but making the switch isn’t always straightforward.

ConFlex HeatSeal is an innovative packaging material that allows brands to replace plastic in packaging applications without requiring investment in new machinery. Billerud has vast experience in this type of transition process, and has worked closely with the furniture brand to ensure a smooth switch.

Tested by CEPI, the Confederation of European Paper Industries, ConFlex HeatSeal achieved the highest level of recyclability, scoring 18 out of 20 points. By reducing waste and keeping materials in use, it contributes to a circular packaging economy — aligning with both regulatory demands and consumer expectations for sustainable packaging.

A clear conscience is the best pillow.
Packaging is the first thing consumers see—and feel. ConFlex HeatSeal made it possible for a major Swedish furniture brand to wrap their beddings in paper instead of plastic.

Great results within reach

Sustainability should never come at the cost of efficiency—and with ConFlex HeatSeal, it doesn’t. The transition to heat-sealable paper has not only reduced plastic waste but also improved production performance.

Since making the switch, this furniture brand has lowered its carbon footprint by 50%, increased production speed by 30%, and optimized packaging efficiency by fitting 20% more units per package. These numbers prove that replacing plastic with paper can deliver both environmental and operational benefits.