5 key questions on PPWR
answered by our Director Sustainability & Public Affairs
Johan Ericson, Director Sustainability & Public Affairs at Billerud, has deep knowledge of PPWR and its implications for the packaging industry. With new regulations shaping the future of packaging, businesses need to understand how to adapt. We asked him five questions about what to expect and how to prepare.
Q: What major changes does PPWR introduce?
A: PPWR raises the bar for recyclability. All packaging in the EU will need to be recyclable by 2030. Recyclability performance will be graded as A, B, or C, based on the “design for recycling” criteria. Each grade represents a different level of recyclability per unit by weight:
- A = 95% or more
- B = 80% or more
- C = 70% or more
From 2038, only grade A and B will be allowed, effectively raising the bar to 80%.
There will also be stricter targets for actual recycling, meaning materials must not only be designed for recycling but also collected and recycled at scale. This pushes companies to rethink their packaging choices to align with PPWR. EPR fees will be modulated based on the awarded Recyclability Performance Grades.
Q: Which industries will be most affected by PPWR?
A: Industries that use complex packaging solutions or materials that are more challenging to recycle may need engagement in the design of the packaging and its recycling loop. This includes sectors that rely on multi-layered or composite packaging, where recyclability depends on both design and the availability of efficient recycling systems.
Q: How should companies prepare for PPWR?
A: Companies should start by assessing whether their current packaging meets future recyclability standards. Those who invest in more streamlined and circular solutions now will be in a stronger position when the regulations take full effect.
Q: How can Billerud help customers navigate PPWR?
A: We support customers by offering renewable and recyclable materials that simplify the transition to a circular economy. Our expertise helps businesses align with the evolving regulations while maintaining packaging performance. By working closely with customers, we are dedicated to developing solutions that remain functional and future-proof.
Q: What’s the most important takeaway about PPWR?
A: The shift towards more circular packaging requirements is already underway, and companies must be proactive to stay competitive. Making the transition to fully recyclable packaging takes time, and waiting too long could result in market restrictions or higher costs.
