Influence – The recognized category leader.

Influence® offers the highest quality in a No. 3 coated web paper for all types of end uses, with the printability and appearance expected of a higher grade paper. This sheet’s lighter basis weight range is ideal for postage-sensitive applications while cover weights provide flexibility for direct mail uses. 

This is Influence


  • Enhanced optical properties produce truer, more vibrant image reproduction
  • Excellent surface gloss and smoothness deliver outstanding ink holdout, ink lay, ink gloss and surface consistency
  • Unparalleled pressroom performance and printability
  • Variety of basis weights and finishes
  • CoC certification and recycled options available


  • Commercial print applications
  • Annual reports
  • Advertisements
  • Brochures
  • Covers and text for magazines and catalogs
  • Direct mail
  • Books
  • Corporate collateral
  • Custom publishing


Made with pride.

This promotion presents the Billerud Influence story. Made with pride in our Midwest mills for more than 30 years, this sheet’s optics and...

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