• 2018


Pida Germany


Ellena Köcheler
Lukas Wörn

HDM Stuttgart + FHWS Würzburg

Motivation of the jury: The combination of design, unexpected functionality such as turntables, overall concept development and comprehensive execution convinced the jury strongly on all counts. The idea of a premium product presentation was translated into an innovative, purposeful packaging solution with an unconventional design and a positive unboxing experience – and thereby created a feasible product package with a high market potential.

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