WINNER BEST LEVEL OF INNOVATION
Packaging design for a razor – alarm sensors send signals to the checkout if somebody tampers with the pack.
The jury: Here is a design that replaces two plastic packs and challenges the conventional in a segment of daily importance. And it features double pilfer-proofing. It’s no easy task to persuade a consumer to hang on to a package, but the built-in functionality makes it easier. The ever-important tactile factor is there as well. A razor-sharp design project!