2018

Le paonneau

Pida Germany

WINNER Highest Level of Innovation

Liane Jehle
Sonja Herr
Philipp Tretter

Hochschule der Medien, Stuttgart

Motivation of the jury: Not quite ranking as the total winner in terms of overall achievement, the jury nevertheless assessed the Paonneau packaging as an equal contender to the Gold Award. However, the form, language, function, graphics and the witty presentation of the concept came together as a coherent packaging solution, which also demonstrated the highest level of innovation of all competitors.