WINNER People’s Choice Award & Highest Level of User Friendliness
University of Applied Sciences Würzburg-Schweinfurt
Motivation of the jury: The highest attention to detail and high-value elaboration made Buddies found its way to a top position in user friendliness. Some more elaboration on the idea could to some extent have resulted in a more positive unboxing experience. The jury could imagine other products using this idea as an attractive packaging form. It has the quality of working as a template for serial production.