Bois underwear

WINNER PIDA Grand Finale

Alicia Lundgren
Natasha Bosnjak
Christian Koch

Nackademin

The jury: Level of innovation, sustainibility, feasability, shelf impact, userfriendliness, concept and Communication are some of the criterias we evaluate when reviewing this year’s nominees.

The winner scored high on all criterias, and especially performed a high level of creativity, strong communication and last but not least whit a big smile on our minds and humor.

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