WINNER: Best level of Shelf Impact
Packaging design for an electric toothbrush – the coloured patch is a scannable code.
The jury: The jury found this packaging concept exemplary in its simplicity and clarity, and very production-friendly to boot. It stands out on the shelves of this category and you make no mistake as to what’s inside. An extra plus! In fact, this is the only entry that is clear about the contents. A neat package design that is anything but toothless.