The Early Birds

WINNER OF USER FRIENDLINESS

Pauline Bader
Adrian Przybill
Benjamin Schneeweiß

Hdm

The Early Birds is a brand for healthy and varied cereals for children in cartoon bird shaped packagings. The concept confirms three different birds (Benno-Fruits; Flemming-Crunchy, Paul-Nuts) and pursuits a coherent and harmonious colour and theme system. The ergonomic design enabled by the good shapeable Korsnäs paper picks up the bird theme again. It offers an handhold for a better use for all hand dimensions and suggests to the customer, take me.