The Brush Up's

WINNER IN THE CATEGORY SHELF IMPACT

Isabell Tewes
Nikolai Baljer
Fabian Zeller

Hdm

A promotion packaging for a brush manufacturer. Each brush is assigned to a matching character. Winner of the category Shelf impact. The name "The Brush Up's" is derived from the English term "to brush up" meaning "to polish/to refresh" but "Brush" also stands for the explicit product. The construction imitates a human body, with the brush as the hair.