The Absolut Triangle
WINNER OF HIGHEST LEVEL OF USER FRIENDLINESS
A standing triangle containing ABSOLUT vodka. The inside of the packaging has drink recipes and different coloured traingle can be ripped off to use as coasters. Winner of highest level of User friendliness.
The jury's motivation:
Simple and versatile at the same time. This solution has an interesting second life and is functional, informative and something to rally around. It is also a production-friendly idea that can survive without glue. Can be exposed in several ways on the store shelf.