• 2011


Pida Germany

Jenny Dobslaff
Michael Fischer


The design is a campaign/special package for limited ski- and snowboard goggles.The extraordinary, asymmetrically design of the package immediately reminds of the angular shapes of an iceberg and attracts attention at the point of sale. The association is mainly supported by the pure white colour of Korsnäs cartonboard. A few but striking graphic elements which reflects the form of packaging create a value of brand recognition.