Team Lyxen won the French edition of PIDA 2017

Solène Bouvrot, Alexia Bêche and Maïlys Rey from ESEPAC won the French edition of PIDA 2017. The competition entry is a smart and sustainable eye-shadow kit on-the-go. The packaging is made of 100% virgin fiber cardboard and a very good example of how to challenge conventional packaging.

The final of the French edition of BillerudKorsnäs design competition PIDA – Packaging Impact Design Award – was held at the MakeUp in Paris fair on June 22. The assignment for the participating teams of students was to develop an innovative package that stands out in the store shelf, adds value and is environmentally friendly. This year’s winners achieved this and so the PIDA Gold Award went to Solène Bouvrot, Alexia Bêche and Maïlys Rey from ESEPAC and their entry LYXEN – Like a Shadow. A practical on-the-go eye-shadow kit for busy, quality conscious women.

“We are very proud of the recognition of our innovative packaging work and also for the appreciation of the level of technicality. This year’s theme was a real challenge and an inspiration to us. We hope that this idea to develop eco-friendly products that add value daily is something that will further develop within the industry.” say the winners Solène Bouvrot, Alexia Bêche and Maïlys Rey from ESEPAC.

The jury’s motivation stated that team Lyxen “… fulfilled all the criteria demanded by its eco-design and sustainable approach, its ease-of-use functionality, its impacting graphics and its innovative end-product approach.”

In addition to the overall winner, the jury with well-known industry profiles also appointed winners in four subcategories. The winners in the respective categories are:

Highest level of Sustainability

The team Cherry Essentials – Charlotte Gronot, Laura Person, Loréna Muzzone, Axelle Raynaud from ESIReims – designed a smart and persuasive packaging solution for shower-gel and shampoo bubbles packed in a water-soluble skin. The aim with the Cherry Essentials is to facilitate women’s life when travelling while also taking the environment into consideration by using recyclable materials.

Highest level of Innovation

Tanguy Faure, Victor Tarnat, Romain de Magneval from ESEPAC won with their project Ornate which challenges traditional lipsticks in two innovative ways. First of all, it’s not a lipstick – it’s a lipband that you pinch between your lips. Second, the lipband does not pop out of a traditional lipstick cylinder but in a square 100% cardboard packaging which is fully recyclable.

Highest level of User-friendliness

Thomas Noizet, Pierre André, Méril Goujon from IUT Reims won the User-friendliness category with their project Les Trois Loups. A packaging that challenges traditional deodorant containers in plastic, metal or glass with its square-shaped cardboard package for deodorant sticks. It is designed mainly for active sportsmen and is easy to use; opening and closing is done by a locking tab which is also used to push out the deo stick.

Highest level of Shelf impact

Team Ull and its members Hajar Eddouj, Nina Milesi, Nadaa Alami, Elisa Mouton from IUT Reims was the winner of category Shelf Impact. Their entry was a packaging concept for a moisturizer for urban, modern men with an active lifestyle. The moisturizer cream pastilles are individually wrapped in a paper stripe. These stripes are rolled up and stored in an octagon-shaped packaging which allows for product protection and easy transportation – and it definitely stands out in the store shelves.

The winner of the Facebook contest, where the public had the opportunity to vote for their favourite, was team En un clin d’oeil – Arij Abbes, Anne-Laure Bruno, Juliette Claverie, Mathilde Hemery, Constance Maes – from ESIReims. They developed a packaging for an eye-makeup palette which comes in six different shades and is packed in 100% cardboard material. It consists of three packages; first, an outer package to protect the product; second, an inner one containing an accordion system to make it easy for the user to open and close the product; and third contains the eyeshadow palette. With only one press, the palette will appear in the middle of the box and the brush is ejected.

In this year’s French edition, 25 teams from three schools and universities competed: IUT de Reims, ESEPAC and ESIReims. Out of these 25 teams, 11 were selected for the final in Paris where BillerudKorsnäs gathered brand owners and converters to give them the chance to meet and inspire a new generation of designers. At the same time, the teams get a chance to show off their contributions and get valuable feedback. For many of the students, it is also the first meeting with their future employers.