The right ingredients will do wonders

Challenge

The company had a large and geographically diverse manufacturing base in China. Previously, its accessories and spare parts packaging were inconsistent in quality without clear printing and material specifications. In addition, the packaging portfolio was made of PE and PET plastics with high carbon emissions throughout the packaging’s lifecycle. The client wanted to improve the brand’s retail impact and lower the product line’s environmental footprint.

Solution

Billerud was tasked with designing a completely new accessories and spare parts packaging portfolio. We replaced PET and PE plastics with fiber based packaging that allowed for greater opportunity to differentiate the brand with a more attractive appearance on the retail shelf. In addition, the new material resulted in significant improvements for the environment. Billerud leveraged its production partner network to produce packaging that would meet strict technical guidelines to deliver uniform results to the client’s multiple OEM locations throughout China. We also trained the client’s OEM factories to ensure that items were packed correctly, preserving the impact on retail. 

Result

Increased market share and customer base with more retailers purchasing and selling the products. Higher brand value perception with packaging consistency in color and packaging material across the portfolio. Last but not least, the company has also made an important contribution to the environment with more than 47,000 kg of PET plastics removed per year from the packaging’s lifecycle.