On the move with quality and style
Billerud substantially reduced costs while strengthening the brand image for a global footwear company. We redesigned the packaging portfolio with a high quality design, making the boxes stand out on the store shelf. At the same time, our brand owner realised savings from both packaging and transports, thus making a significant contribution to the environment.
Our customer is a fast-growing, exclusive and innovative sport shoe producer, with high demands from both American and European end users. The company needed to relaunch its brand image with a new box design made from high quality materials. The box had to withstand the tough transports from Asia, where the customer produces the footwear. The packaging had to be optimised while keeping supply chain and packaging costs under control. In addition, the new box would promote sales better than the old ones.
Our technical team reviewed the whole value chain in order to achieve improvements. We designed three different innovative boxes, proposed new manufacturing technologies that could improve the durability of the shoe box itself, and introduced new materials with the aim of reducing our customer’s costs.
The customer benefited from exceptional operational savings; TCO cost reduction alone yielded an impressive $1 million in savings just in the first year. The direct savings on the packaging spend were also significant due to the introduction of new production technologies and new processes, which resulted in over 20% direct savings on the overall yearly packaging spend.