The Cost of Unoptimised Packaging
Many organisations think cutting costs by using low-quality, unoptimised packaging is good for their overall revenue. Unfortunately, this point of view is short-sighted.
Optimising your packaging may have a higher price point to begin with, but over the long term, investing in optimised packaging yields cost savings and peripheral benefits for the end user. This infographic illustrates the often-overlooked costs associated with low-quality, unoptimised packaging, from damage and returns costs to warehouse and distribution expenses.