Connecting the world’s leading experts
The project began in 2015, when Billerud, Carlsberg and innovation expert EcoXpac joined forces after having worked in parallel on similar projects. To move closer to the vision and align the efforts of all stakeholders, the project was eventually transformed into the separate innovation company, Paboco, where Billerud and bottle specialist manufacturer Alpla are main owners, and where the EcoXpac founder family is represented as a minority shareholder.
Now, as a project collaborator, Billerud is one of several world-leading players sharing our joint expertise in materials, barriers, design and technology. Working closely together with the Paboco community of pioneering brand owners. Our shared vision is to create the world's first 100 percent recyclable paper bottle for liquid content and even carbonated beverages.
Rising to the challenges
From idea to design, production and finished product, the challenges are many. Today, Billerud plays an active role in the project by addressing three out of eight key challenges in the innovation process