"FibreForm enabled us to create a unique design that communicates environment”.
Helen Key, Senior Manager, Creation Communication Design at Sony Ericsson
Sony Ericsson is engaged in far-reaching work on the development of environmentally friendly mobile phones. Every component in the mobile phones in the GreenHeartTM environmental series is developed with the environment in mind. This, of course, also applies to the packaging.
“Our goal has always been that our products should have the lowest possible environmental impact”, says Helen Keys, Senior Manager, Creation Communication Design, at Sony Ericsson
Concept study with FibreForm
In a concept study, a packaging solution was developed for GreenHeart mobile phones – the Leaf. The packaging paper is made of FibreForm.
“FibreForm enabled us to create a unique design that communicates environment.”
This packaging solution is not available on the market, but Helen Key does not rule out the possibility that a FibreForm packaging be produced in the future.
“We are always looking at the packaging. Both printing methods, colours and volume are reviewed and improved”, says Helen Key.
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